Apple’s modest new iPhone isn’t here to impress — it’s here to give more people access, value, and purpose.

Apple spent several days teasing social media users about its newest addition to the iPhone family. Critics joked it would be another “same shirt, different day” moment — just like the viral meme of a man happily unboxing a shirt identical to the one he was already wearing. Still, some fans remained hopeful for a breakthrough.

Then, on February 19th, Tim Cook finally pulled back the curtain — only to reveal what many expected: another (drumroll) iPhone — the iPhone 16e.